During the Spring Festival this year, a series of colorful intangible cultural heritage celebrations have been presented across Shandong, marking the integration of intangible cultural heritage into modern life.

　　From January 10th to February 15th, Shandong Province held cultural activities through short videos and live broadcasts, which made the general public feel the strong atmosphere of traditional culture and the New Year. During the event, intangible cultural heritage protection agencies, intangible heritage inheritors, media, cultural and tourism agencies, etc. uploaded videos and started live broadcasts on major short video platforms, which were well received by netizens. During the Spring Festival, more than 500 intangible cultural heritage activities were put on across the province to enable the people to spend a happy, peaceful and festive Chinese New Year.

　　The promotion of intangible cultural heritage activities has driven the consumption of intangible cultural heritage products. The inheritor of Langya Paper-cutting, an intangible cultural heritage project in Linyi City, launched the Spring Festival-themed paper-cut handmade bag, which combines fun, knowledge and practicality to give new vitality to paper-cutting. The inheritor of Weihai Jichang Flower Pastry has created the "Fuhu" series of products. Sand pottery door gods, sand pottery tigers and other ornaments made by the inheritors of Zaozhuang Sand Pottery Making Skills, and tiger head hats, tiger head shoes, customized traditional style clothing from Jinan Dongda Clothing Design were welcomed by consumers. (cited from chinakongzi.org, source from Dazhong Daily)